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IMAGINING THE UNIMAGINABLE

CLIENT
Learning Community Urban Interaction Design

THE TEAM
Bharat | Nupur Priya

DURATION
4 weeks

CATEGORY
Speculative Design | Story-telling | Concept Development

MY ROLE
Illustrator | Design strategist | Art direction 

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CONTEXT

 

Over the past decade, technologies are being implemented into the urban environment without knowing exactly how they will affect people and their environment. These changes already have a major impact on our behaviour and how we interact with each other. How can we give more direction to (future) use, design, and applications of new technologies in public space, so that we can be less surprised by unintended consequences? 

THE OPEN CALL

The Learning Community Urban Interaction Design at the Amsterdam University of Applied Sciences called on individuals to create and submit a provocatype (provocative + prototype) based on one of the speculative scenarios in this open call. A selection of chosen artefacts would be exhibited at the ‘Imagining the Unimaginable’ event at SPUI25 in Amsterdam and published in an accompanying magazine.

You can read the scenario in detail here:

https://www.imaginingtheunimaginable.nl/scenarios/

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THE SPECULATIVE PROCESS

We found the scenario called 'restaurants & retail are no more' to be the most interesting and decided to explore it. We attended workshop on speculative design where came across the 'forking' method to ideate scenarios and brainstormed into several directions. 

Based on the forking stories, we ideated details of the story to create a holistic picture of our world. We came up with ideas on 6 factors of environment, background story, value system, life goals & objectives, language and system of relations to come up with ideas for our imagined reality.  This process was very helpful for us to realise an alternate reality and craft a story.

PROJECT OUTCOME

The selected concepts/artefacts were published in the ‘Imagining the Unimaginable’ magazine which was shared at the event. The selected concepts were also exhibited at the event. Our concept was an augmented reality experience that could be viewed after scanning the physical poster using the 'artivive' app. These artefacts were used as research materials that gave insights into your values of the future for a creative research project carried out by the Learning Community Urban Interaction Design.