Hello! I'm Nupur, a digital designer & a researcher, based in London! I love to travel, explore diverse cultures, food and way of life! Even while growing up in India, I have lived, studied & worked in different cities in the country, thriving best in diversity. As a designer who has worked on UI/UX, Research, Digital & Industrial Product Design for 8+ years, I have multi-faceted understanding of design and experience of working with people from varied backgrounds.
I completed MS in Digital Design in Amsterdam to further broaden my grasp & skillset on the subject. The program evolved my understanding of designing digital experiences by employing a situated & evidence-based approach to solve problems. Digital product design with its vast scope, takes its nuances from technology, design, business, psychology, and story-telling making it immensely cross functional and intriguing. This metamorphosis of nuanced complexity into simple solutions aspires me as a designer.
MINDSET
I want to create work that is...
INQUISITIVE– Work that reflects how much I love to ask questions and make people want to know more.
CONNECTED – Work that is situated to its context, user needs & connects varied nuances to create holistic experiences
ETHICAL – Work that considers an effect on real people & the environment by evaluating the consequences of design decisions
INCLUSIVE – Work that is secure, accessible and enable people of varied backgrounds and abilities.
MANIFESTO
As a designer, I'm adept in...
UX STRATEGY- Solving complex problems
by being mindful of user needs, business expectations and able to take holistic design decisions
UX RESEARCH- Exploring inventive research methods and situated design practices
VISUAL DESIGN- Crafting strong artistic visions to communicate relevant visual story telling, enhancing user experience
EVIDENCE BASED APPROACH- Practising research based design supported by clear and credible evidence
MOOD
I am currently...
RESIDING IN
Luxembourg...soon relocating to London
LEARNING
P5js, webflow and mindfulness
ENJOYING
Conversations over long walks
Taking care of my plants
CELEBRATING
Self-care
TELLING EVERYONE I LOVE ABOUT
Taking a break from work to further explore myself as a designer :)
I'm looking for Product / UI-UX / Digital Designer / UX Researcher opportunities in London. If you are interested to know more about me and my work, please reach out to me! Or, if you just want to say Hi!, I am always up for an interesting conversation :)